Will you be joining #GivingTuesday?

#GivingTuesday

Social media has created a number of opportunities for nonprofits to increase fundraising goals while lowering campaign costs. It has successfully launched several viral micro-donation campaigns such as the Cold Water or ALS Ice Bucket Challenges and it has enhanced year-end and year-round fundraising. 

You've likely heard of Black Friday and Cyber Monday though have you heard of Giving Tuesday? The social media campaign, founded by New York’s 92^nd Street Y and the United Nations Foundation, created an outlet encouraging others give back after they grabbed a few holiday sales. The campaign quickly went viral and has since turned into a global movement.

“We have two [days] for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back.” ~GivingTuesday.org

Like the annual sale-day traditions, Giving Tuesday follows the Thanksgiving holiday. This year, it lands on December 2, 2014. In 2013, over $300 billion was donated to charities across the United States with much of that being donated in November and December. On Giving Tuesday, donations connected with the campaign are expected to increase 90% over last year’s contributions. The campaign continues to gain momentum with social media boosts while it creates new donor traditions.

For more information, news, webinars, and tools for joining the Giving Tuesday campaign, visit www.givingtuesday.org. 




Kathryn has over a decade of nonprofit experience with nearly six years spent directly in the Community Action Network. She manages OACAA’s public relations efforts, member newsletter, website, blog, and social media.